Social Media Shoe Styles

Tuesday, 23 June 2009

The mix of purse porn and social media savvy worked so well in my Social Media Purse Personalities post, I thought I’d try my hand (or foot) at a similar take on shoes. Here’s what Facebook and other online friending sites would look like on your feet.

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Twitter

Sexy, with a precariously high heel, this strappy slingback or sandal gets right to the point, leaving little to the imagination, and prides itself on unique details like feathers, bows or glitter. Perhaps an “out there” concept for many, but a perfect fit for fashion-forward, futuristic thinkers.

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Facebook

A must-have look that few can pull off, but almost all try, nearly everyone you know has some variation of this seasonal style. This iconic piece of footwear is immortalized in nearly every photo of “right now” and represents socially accessible couture.

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MySpace

High, high, attention grabbing heels that are nearly impossible to walk in, these brightly patterned shoes go with next to nothing and are one of those pairs you can never seem to remember why you don’t wear–until you put them on after a few months of more sensible styles. (more…)

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Tweeting with Style: The Ultimate List of the Most Awesome Twitter Accessories

Tuesday, 16 June 2009

For me, it all started with CouchObjects Twitterati necklace (modeled at right by yours truly). @JuliaRoy Tweeted about it, and I simply had to have it. UK shipping costs and time delays be damned, I made it mine and get loads of compliments and questions every time I wear it. Unfortunately, they have since sold out of every piece of geek girl bling they had.

Of course, there are plenty of designers out there offering to trick out your Twitter page itself, but my favorite Twitter designs take Tweeting to the streets to make a fashion statement. Here are some cute and creative ways you can show your love for Twitter offline:

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Silver Twitter Charm Necklace

Since you can’t get the famous Twitterati necklace, at least for now, try this adorable silver bird necklace on for size. It’s even got a little blue stone to match.

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Twitter “t” Pillow

While not exactly a fashion accessory, this plush Twitter pillow is perfect for accessorizing a couch or bringing your bedroom into the digital age.

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Double Bird Gold Ring

Pricey, and probably not meant as a nod to social networking, but this two-finger ring is adorable. Only problem is, it might make it hard to type. (more…)

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Social Media Purse Personalities

Monday, 01 June 2009

Inspired by a) my purse obsession and recent acquisition of 2 gorgeous new bags and b) Carrie Bradshaw’s abandoned Vogue column that made men the new accessories for fall, I started thinking about the social networking sites I frequent online and the subtle differences in their personalities and uses. Naturally, to a handbag hound like me, my mind quickly traveled to “purse personalities” and voila!

Twitter

Small, possibly sparkly, most definitely brand new and largely impractical, this is one of those bags that no matter how silly some people think it is, you simply can’t live without it. You also probably can’t stop gushing about how much you love it. It goes with you to all the most important events–almost like it had to bear witness to be real.

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Your “of the minute” bag, this one gets a lot of use in a short period of time before fashion changes and you give your look an overhaul. You update this “go to” bag every few months but like to hang on to the older versions for nostalgia’s sake and put them back in the rotation every once in a while--it’s kind of like reacquainting with an old friend. (more…)

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Sitting at the Social Media “Cool Kids” Table

Friday, 29 May 2009

Have you ever seen any of those stereotypical PG13 movies about high school? The ones that feel compelled to include an over-the-top segregation of the school scene in the cafeteria. Think Mean Girls, She’s All That, Clueless, 10 Things I Hate About You…the list goes on, and every one is kind of reminiscent of The Breakfast Club, with an ever expanding and modernized list of cliques.

The more I think about social media, and the things I often simultaneously both love and hate, the more I think this space is much more high school than any of us would like to admit. Here’s why, and a guide to navigating various social (media) landmines. (more…)

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Mercedes Ads Using Sex to Sell…Effectively

Thursday, 07 May 2009

These new ads for Mercedes are touting their intelligent braking system that acts when you are distracted. To demonstrate this, their print campaign features three large spreads of things that could distract a driver, with one roadblock or obstacle thrown in. The copy reads:

“Acts when you are distracted. Pre-safe. The intelligent brake system.”

The “guy” version uses lingerie-clad women in suggestive poses distracting a male driver from a moose. This is my favorite of the three ads; I like the colors and I think it’s got a better visual look than the others. I definitely didn’t notice the moose at first, and I know I would not be paying attention to the road if women like this were on the sidewalk; I can only imagine the catastrophe that would ensue for a 20 year old boy driving in this scenario.

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Mind Your Manners When Friending on Facebook

Wednesday, 29 April 2009

I received a bunch of friend requests on Facebook yesterday after my article on tweaking your privacy settings and utilizing friend lists in Facebook went up on Mashable. This is awesome and I love meeting new people, and it makes total sense to friend me on Facebook since that’s what I talk about so much, but I have one little tiny favor to ask: please tell me who you are, how I know you or where you found me and why you’re friending me.

Be friendly with that Facebook friend request

I accept nearly every request and use those handy friend lists and tactics to organize you all accordingly (I share pretty much everything with everyone, but it helps me keep Facebook from being overwhelming), but I’d like to get a little introduction before we commit to this friendship. It’s like a handshake before a job interview, or dinner before a kiss. (more…)

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Do We Really Want to Friend Fido and a Fetus?

Wednesday, 15 April 2009

As more and more people join Facebook, Twitter and all the other social media tag-alongs that come with these sites, stories seems to skew more towards “why aren’t they on Facebook?” as opposed to “oh my God, did you hear who’s on Twitter?”

With recent data putting Facebook at the 200 million active user mark, and Twitter stats boasting 700% growth, both sites show the biggest gains in “older” generations. 35 andetradebaby over, to be exact. But I guess that’s old for the internet.

If we assume that pretty much everyone over 13, the legal age for internet browsing sans parental supervision, is already on these sites, then how are they growing so fast? And where will it stop?

Obviously, this rapid growth will even out at some point, most likely in the near future, but I’ve also discovered a somewhat disturbing trend that could be contributing to user spikes: pet and progeny profiles.

Are pets and pregnant bellies really “active” users?

Besides being a little weird and kind of annoying, these types of profiles raise questions about the use and authenticity of social media. If Facebook insists that a celebrity or politician maintain a Page instead of a personal Profile, despite being an actual person, why is it cool for my cat to update its status? And why can’t the Nike swoosh have a Profile? (more…)

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Shameless Self-Promotion

Monday, 06 April 2009

Very quick little update to let you all know you can read even more about Facebook, by yours truly, on Mashable! My first co-authored post with Dan Zarrella, The Anatomy of a Facebook Meme, discusses all the ways you can contact people and spread content on Facebook.

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Am I Sexist, or is Advertising?

Friday, 03 April 2009

My early posts dealt with sexism and feminism in advertising, and while I find it a very interesting topic that always spurs some great conversation, somewhere along the way I got caught up in Facebook fanaticism and became more of a Facebook advice center. Obviously, there’s a need for Facebook tips and tricks, but I started wondering why I stopped analyzing sexist advertising. And then it hit me.

I like advertising that is sexist. The more over the top, the better. I enjoy when marketing people make us caricatures of ourselves and play up the retro 50s vibe.  I applaud when casting and costume directors push the envelope on showing a stereotypical “hot girl” or “good housewife.” And I honest-to-God Laugh Out Loud at some of the ridiculous scenarios and classic one-liners the creative team comes up with.

Am I a feminist’s worst nightmare? Or do I just have a sense of humor?

Here’s the thing: I only like the ads (typically commercials) that take it so far that they become parodies of the ads they seemingly seek to emulate. Ads that only hint at sexism and are actually condescending? I despise. (more…)

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Small “See All” Change Could Spell Big Trouble for Marketers On Facebook

Tuesday, 31 March 2009

Unless you’ve been living under a rock, you know that Facebook made some changes recently. Facebook Pages for business and the home page layout have both undergone major overhauls, but there are also a lot of other little changes sprinkled throughout the site.

One of the seemingly insignificant ones that could get a lot of people (and by people I mean marketing and/or advertising professionals) in trouble is a small tweak to the “See All” feature for members of Groups and fans of Pages.

It used to be that when you searched for a group or page, usually by an interest keyword such as “Buffy the Vampire Slayer” or whatever else you’re into, you would be shown a list of search results for People, Pages, Groups, Events, Applications and Web mentions of your search phrase. Then you could refine your search by selecting a tab of what you were interested in, like becoming a fan of the Buffy Page. (more…)

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