Small “See All” Change Could Spell Big Trouble for Marketers On Facebook
Tuesday, 31 March 2009Unless you’ve been living under a rock, you know that Facebook made some changes recently. Facebook Pages for business and the home page layout have both undergone major overhauls, but there are also a lot of other little changes sprinkled throughout the site.
One of the seemingly insignificant ones that could get a lot of people (and by people I mean marketing and/or advertising professionals) in trouble is a small tweak to the “See All” feature for members of Groups and fans of Pages.
It used to be that when you searched for a group or page, usually by an interest keyword such as “Buffy the Vampire Slayer” or whatever else you’re into, you would be shown a list of search results for People, Pages, Groups, Events, Applications and Web mentions of your search phrase. Then you could refine your search by selecting a tab of what you were interested in, like becoming a fan of the Buffy Page. (more…)
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