3 Reasons Why You Need a Facebook Page
Sunday, 21 February 2010I tell everyone–clients, friends, family, random strangers, you name it–that they need a Facebook Page. All the time. I’ve done blog posts on it, PubCon presentations with standing room only, internal meetings at work. Some people get it; others seem convinced that Facebook, and the rest of social media, is just a passing fad, and that a website alone will serve them well for years to come.
Facebook Page Now = Website 10 Years Ago
Wake up call: it won’t. You need a Facebook Page, and you need it now. A Facebook Page today is quickly becoming like a website 10 years ago; it looks strange when you don’t have one. Your competitors are on Facebook, so you should be too– at the very least to keep up, and hopefully do them one better. There are 
potential customers out there who prefer Facebook to “the general web,” and you need to reach them. Facebook also allows you to reach the friends of these potential customers. Getting the picture? (more…)
