Even bad sex sells
Definitely “lol”ed when I saw this commercial the other night. However, once my Julie Roberts-esque cackling subsided, I started to think about the subtext of the ad (as I am wont to do), and my brain was off and running. Watch the 15 second clip, then finish reading while you wait for your pizza to arrive.
Domino’s and CP + B are helping to further my theory that advertising is more sexist to men these days than to women. I alluded to that in this post and I’ve become increasingly aware and convinced of this shift since. Traditionally sexist ads and images of women are being turned around to make fun of themselves and old stereotypes, so men have become the new fall guy used to inject laughter into otherwise humorless ads.
Women can laugh at this average joe’s misguided attempt at romance. Tip: greasy pizza and rushed sex does not an orgasm make, my friend. Men will laugh at the guy’s expense, ‘cuz who wants to be that two-pump-chump?
What I think is really funny is the expression on the woman’s face. She’s so earnest and sincere; she doesn’t mock her man, but asks very honestly and seriously what they will do for the other 28 minutes. This is where the real humor could have come from in this ad, if they had taken it a step further and had some great sarcastic line for her. Or gone the over-the-top, macho route and had him demanding a blow job (or something TV appropriate) from the couch while dialing Domino’s.
I could be wrong, and while my versions of the ad demonstrate why I am not working in TV commercials and am best suited for the internet, somewhere in that sex crazed text above is a valid point. Men can’t take a joke the way women can, even to sell more pizza. Or beer. Or whatever will make them money. So their egos are doomed to remain larger than their…wallets.
