Portfolio
This portfolio represents a small sample of the vast array of projects I’ve worked on and mediums I’ve worked with. At Boston University the majority of my classes focused on copywriting for traditional print ads, resulting in a lot of spec work for magazine and outdoor ads, as well as actual client work done for print in AdLab, BU’s student-run agency. My “real world” experience since then has been mostly web-based; this includes basic SEO copywriting for various types of sites, ghost blogging, email marketing, press release writing and optimization and social media marketing.
Traditional print ads shown here include newspaper, magazine and outdoor advertising, as well as brochure copywriting. Some of this work is spec advertising done for classes at while in COM, the College of Communications at BU, and some is print work done for real clients in AdLab. Spec work was done on my own, without an art creative; AdLab work was done in conjunction with an art director and delivered to the client at the end of the semester to use as they wished.
SEO copywriting for websites involves writing each webpage not only for the actual human reading it and using the information, but for the search engine spiders to crawl for keywords and make sure it ranks and is found by the human searcher. Promotional sites are used to create a brand image and usually tiein with an existing advertising campaign.
Ghost blogging requires in-depth research to become well-versed in a client’s industry in order to write and post blog entries on their site, as a member of the organization. I’ve written for a number of clients in a wide variety of industries, including politics, sales training, recruiting, ecommerce and non-profit. All of these posts are written for search and optimized for certain keywords with the intent of driving targeted, free, organic traffic to the site.
