Alison Driscoll

Alison Driscoll
303 West 3^rd St., Apt #2 South Boston MA 02127 ·508. 404. 6390
driscoll.alison@gmail.com
www.alisondriscoll.com

 

OBJECTIVE
Seeking a position as interactive copywriter or social media coordinator

SUMMARY

• Developed, implemented and maintained a complete social media campaign for a political candidate; created and ran Facebook, Twitter, Flickr, YouTube, blog and email accounts, serving as the candidate’s internet persona.
• Conducted market research and led creative development efforts on multiple widgets and Facebook applications; created product briefs and marketing foundation reports; successfully pitched and sold ideas to clients.
• Utilized social media influence and expertise gained through extensive personal social networking and blogging.

PROFESSIONAL EXPERIENCE

Advanced Media Productions
Natick, MA
Marketing Communications Writer, Social Media conultant
June 2006-Present

• Served as lead copywriter from conception to completion on national and local website launches and redesigns; responsible for developing, writing and editing all content.
• Implemented full-scale Search Engine Optimization efforts, including: copy, image and video optimization; keyword-rich title and description creation; second tier directory implementation; custom 404 page and unique site map creation.
• Executed several successful reputation management efforts to manipulate search engine results pages using press releases, mini-sites and blog posts to replace negative content with favorable results.
• Coordinated a social media marketing team to design and develop Facebook applications, widgets, Digg promotions, blogger outreach programs and other aspects of viral marketing campaigns.
• Acted as project manager on several major accounts, coordinating all members of web design, writing and social media team and acting as primary contact with client.
• Oversaw operations for 3 company blogs and internal podcast production; in charge of writing scripts, show notes and blog posts.

AdLab (Boston University’s full-service, student-run advertising agency)
Boston, MA
Copywriter
Jan. 2005-May 2005, Sept. 2005-Dec. 2005

• Served as the primary copywriter as part of a full-service three or four person team within an agency environment
• Played an integral part in every aspect of branding, marketing, client discussions and creative development.
• Wrote all copy for print advertisements and brochures; collaborated with art director on visual aspects and layout of print materials.

EDUCATION

Boston University College of Communications
Boston, MA
May 2006
Bachelor of Science in Communication
Concentration in Advertising
Liberal Arts Concentration in Psychology

Related Course Work

Ÿ• Intro to Advertising • Ad Management
Ÿ • Ad Copy and Design • Computers in Communication
Ÿ • Portfolio Development • Advanced Promotional Writing

ACTIVITIES

Gamma Phi Beta Sorority
Vice President of Public Relations
Headed up all on campus promotions for events and the organization as a whole; created and maintained a positive image by promoting, organizing and attending campus events.