Résumé

Alison Driscoll
303 West 3rd St., Apt #2 South Boston MA 02127 508. 404. 6390
driscoll.alison@gmail.com
www.alisondriscoll.com

OBJECTIVE
Seeking a position in interactive copywriting or social media marketing

SUMMARY

  • Developed, implemented and maintained comprehensive, integrated social media campaigns for a variety of clients; created and ran Facebook, Twitter, Flickr, YouTube, blog and email accounts; acted as clients’ online personas.
  • Conducted market research and led creative development efforts on multiple widgets and Facebook applications; created product briefs and marketing foundation reports; successfully pitched and sold ideas to clients.
  • Utilized social media influence and expertise gained through extensive personal social networking and blogging.
  • Lead creative on all content creation, including web pages, meta information, blog posts, press releases, social media profiles, email marketing, ecommerce product descriptions and PPC ads.

PROFESSIONAL EXPERIENCE

Digitas
Boston, MA
Interactive Copywriter, Social Media Strategist
February 2009-Present

  • Acted as primary copywriter on major, global brands, including InterContinental Hotels Group, Holiday Inn, Tide, Always, GMAC Mortgage, Buick, Samsung and General Motors.
  • Created copy for print, direct mail, email, banner ad and website marketing initiatives.
  • Concepted unique social media marketing strategies for overall brand awareness and promotion-specific tactics.
  • Led instructional sessions on Twitter, Facebook and other new social media and Web 2.0 technologies.

Advanced Media Productions
Natick, MA
Marketing Communications Writer, Social Media Coordinator
June 2006-January 2009

  • Served as lead copywriter on national and local website launches and redesigns; responsible for developing, writing and editing all content.
  • Implemented full-scale Search Engine Optimization efforts, including: on screen web page copy; image and video optimization; metatags; local directory submissions.
  • Executed successful reputation management efforts to manipulate search engine results pages using press releases, micro-sites and blog posts to replace negative content with favorable results.
  • Coordinated a social media marketing team to design and develop Facebook applications, widgets, Digg promotions, blogger outreach programs and other aspects of viral marketing campaigns.
  • Acted as project manager on several major accounts, coordinating all members of web design, writing and social media team and serving as primary contact with client.
  • Oversaw operations for company blogs and internal podcast production; in charge of script writing and summary blogging.
  • Wrote and optimized online press releases to improve link popularity and organic search results.
  • Developed marketing messaging for email marketing efforts and coordinated email scheduling, formatting and list management.

AdLab
Boston, MA
Copywriter
January 2005-December 2005

  • Served as the primary copywriter as part of a full-service three or four person team within an agency environment
  • Played an integral part in every aspect of branding, marketing, client discussions and creative development.
  • Wrote all copy for print advertisements and brochures; collaborated with art director on visual aspects and layout of print materials.

EDUCATION

Boston University College of Communications
Bachelor of Science in Communication May 2006
Concentration in Advertising
Liberal Arts Concentration in Psychology

Related Course Work

  • Intro to Advertising
  • Ad Management
  • Ad Copy and Design
  • Computers in Communication
  • Portfolio Development
  • Advanced Promotional Writing

ACTIVITIES


Gamma Phi Beta Sorority
Vice President of Public Relations
Headed up all on campus promotions for events and the organization as a whole; created and maintained a positive image by promoting, organizing and attending campus events.