Comments on: (Wedding) Email Marketing At Its Worst

By: Sometimes, Good Marketing Means Making Fun of Yourself » Alison Driscoll

Sometimes, Good Marketing Means Making Fun of Yourself » Alison Driscoll — Tue, 25 May 2010 19:24:47 +0000

[...] going to tell your friends, online or off, about the average experience you just had. But if some email was too horrible for words, or a customer service rep was unbelievably stellar, you are much more likely to spread the [...]

By: Alison

Alison — Wed, 03 Feb 2010 16:51:50 +0000

Haha, I get those too Leah! I must have made quite an impression that they remember meeting someone that didn’t attend, let alone visit their booth. Your post on The Wrong Way to Follow Up got it right. Good luck on your wedding planning!

By: Leah

Leah — Wed, 03 Feb 2010 16:44:20 +0000

I’ve gotten the same things! I actually had a similar blog post not too long ago, but mine was a slightly different experience:

I’d registered for a bridal show about a month ago, but didn’t make it to the show due to illness. I’m *still* getting emails that say something along the lines of, “it was great to meet you at the Spinelli’s bridal show! Let me tell you about all the fabulous deals I have.” Clearly, we didn’t meet because I wasn’t at the show!

Unfortunately for those types of vendors, I’m in email marketing (more from a database side, but that’s beside the point) and know just how easy it is to split a list into “registered for show” and “visited booth,” so I have no patience for this sort of thing. Plus, I worked for a wedding photographer while I was laid off from work for a while, so I’ve seen both sides of the booth, so to speak.

Marketing-savvy brides unite! I’m thinking a wedding-vendor marketing consulting biz would do wonders.

Great post!

By: Alison

Alison — Wed, 03 Feb 2010 16:29:53 +0000

You make another good point, Marissa: even if YOUR marketing is good, when you get slapped into something like an event that sends out stuff like this, it cheapens your brand.

By: Marissa Sweazy

Marissa Sweazy — Wed, 03 Feb 2010 16:27:58 +0000

I’m SO glad we decided not to participate in those shows. As a wedding vendor we try so hard to make sure our marketing is consistent and not annoying. As a bride not that long ago, I remember what it was like to get spammed beyond belief with messages similar to this. That is why I stick to my guns with my one follow-up email rule and each email I send after a bridal show is personalized and concise. I take a lot of pride in the marketing of Photo Fun Box – and you’re right it’s not that difficult if you just try.

Great post, Alison!